Dos and Don'ts Of Online Forms That Drive Conversions
There are lots of websites on the internet these days that offer some kind of online form to get useful information and personal data of any user or visitor. These forms are very important for the data they gather for decision making because no matter what purpose an online form is designed for, the main motive is getting useful data and then make proper decisions according to that data.
Well, sometimes it happens that organizations make certain mistakes while designing these forms. They add form input fields that should never be asked in the form itself and thus driving conversions down.
We are going to share some of the Do’s and Dont’s of online forms that will help you out building a performant online form for your website.
Make It Personal
One of the best ways for building perfect online forms that convert well is to make them personal. Consider all the personal questions and points to ask in these forms that drive conversions. Making your form personal is highly important for building the perfect form because it improves the involvement of the user into the form. For example, if the user came in from a specific marketing campaign into your form page, then include some information specific to that user like name, interests, location, etc.
Keep It Relevant
While building the perfect online form with your simple drag and drop form builder, it is important that you keep in mind that the form should contain all the points and questions completely relevant. There shouldn’t be any kind of irrelevant question or point discussed in the form because it will portrait a non-professional attitude and will leave a bad impression on the client, which is not appropriate for any organization.
Keep It Simple
One of the best ways to build an online form through any form creator or simple drag and drop form builder is to keep it simple. Simplicity means making sure that the user understands the questions and points that are asked of them, so do not use jargon. If the contact form is quite complicated and the user has to make great efforts to understand these questions, then it will not offer better results because the user or visitor will answer the question without any concern and those answers will be not be any benefit to the business.
Say Who Will Reply
Tell the form submitter about the authority of who will reply to his/her questions. Most organizations miss this point by considering this point optional.
In fact, it is a good idea to give your visitor a hint of who will reply back when they submit the form. A simple “Joan will get back to you within one business day” sets up the expectation for the form submitter. Even better if there is a picture available next to the form of Joan, then the visitor will automatically build trust and will be more willing to fill out the form.
Offer Alternative Contact Details
Always provide contact alternatives on the form or somewhere on the page near the form. The more options that the user has available to get a hold of you the likelihood that the visitor will contact you increases, even if not directly using your online form. Use social media accounts like Twitter, Facebook and Google Plus to provide alternative contact methods.
Don’t Make Your Form Boring
Online forms are a way of interacting with your visitors, so why make your forms boring? You can always add fun verbiage on your form. Do not add jargon or boring business lingo as you might loose visitors quickly. Use the same verbiage you use on a daily, nice and friendly. Also spruce up your form by adding some ample spacing, cool fonts and nice colors to make it easy to see and interact with.
Don’t Ask for Random Information
Never ask the user or visitor a question that is not relevant to what is required of the form. You should stick to the main point and reason for which the form is being created. Do you really need the age of the person filling out the form at this point in time? Probably not. You can also gather additional data later down the line in the form a follow up form questionnaire.
Don’t Ask for Captcha
Captcha is another annoying thing that most people dislike when confronted right before submitting the form, because it distracts from the online form experience itself. Who wants to solve a puzzle right now – I sure don’t, but we get that it adds an extra layer of security to the online form so use it sparingly and only on very important forms. Make the oneline form as simple and free of any kind of complexities that might irritate the user, a captcha being one of them.
Don’t Make People Doubt of Your Credibility
Credibility is one of the most important factors that is considered for any business success. Many people run successful businesses and generate great revenue year after year based on this credibility. So make sure that your website looks and functions well, is well maintained, it’s up-to-date with the latest information and has a friendly tone if you want to help boost your credibility. Thereafter, people visiting your website will be more likely to complete and submit your online form.
Don’t Make it Difficult to Read
You shouldn’t make your company’s online form difficult to read for your visitors . Try to use a simple two to three color combination, font style, and standard sizing throughout your website and online form so that people can easily get what you are trying to communicate.