How To Increase Your Online Form Conversion Rates (Infographic)
How to Improve Your Online Form Conversion [Infographic]
Business owners are constantly working on innovations and new methods to attract new consumers, and one of the ways to do both is building a good online form that attracts as many leads as possible, which in turn increases your conversion rates.
Before we begin, it’s important to understand what the standard conversion percentage rates are and what a business should aim for.
Conversion rates represent the percentage of people who fill out your online form out of all the people who have visited your website. For example, if 50 people have visited your website and you only received 3 forms, then your conversion rate will be 6%.
Now, you’re probably asking yourself this: is 6% a good conversion rate? Let’s see what the statistics tell us!
An average landing page has a conversion rate of 2.35%.
The top 25 leading landing pages have a conversion rate of 5.31%.
The top 10% of landing pages have a good conversion rate of 11.45% or more.
You’re probably wondering, how can I improve the conversion rates for my landing page? Well, that’s what we’re here to help you with! Here are some of the ways to achieve maximum conversions through these tried and tested methods:
As an online form builder, you should know that the contact form alone will not get you the conversion rates you want. Where you place your form is very important because you need to place it somewhere that the consumer can see it and in some place that it can catch their attention.
Depending on what kind of online form you have, you should:
Place your form on the top of the page, if it’s a sign-up or demo form
Place it at the bottom of the page, if it’s a lead generation form
Don’t know which form gets the highest conversion rate? According to recent research:
Right-hand side forms get 15.38% conversion rates
Left-hand side forms get 22.11% conversion rates
The choice is obvious - place your form on the left-hand side because it has been proven to be more effective in getting more conversion rates!
User Experience (UX) Design
Your online form must be designed in a very user-friendly and convenient way. So, how do you design a perfect online form that can guarantee you the maximum number of conversions? Here are a few useful tips:
Pay attention to what your form is about. What kind of form would work best with your landing page? This depends on what you believe is the best for your landing page; it could be any of these three: sidebar form, pop-up form and full-width form. All three of these show significant results.
Control where and when the pop-up form appears. Research by Sumo shows that the pop-up form that appears two seconds after your landing page is loaded has a 30% more chance of a conversion than the rest. However, the key is to add an image to your form and a good Call to Action text. Use bright colors to catch their attention. Make it as interesting and eye-catching as you can.
It’s recommended that you build your online form as concise as possible; you don’t want to bore the user by answering so many questions. However, if your online form requires more information than usual, choose either the classical format or go with one question per page.
Avoid clutter: Visitors should be able to see and understand your form within five seconds, which is why it’s important to remove any unnecessary information which could distract or confuse them.
Make sure there is no delay in loading your page. Visitors do not like to waste time, their time is precious, and any delay in opening your page will lead to potential leads abandoning your form page, and online form.
Maintain consistency: Use the same font style and question format throughout the form and page itself.
Call to Action (CTA) button: This is very important. Research shows that adding a more welcoming message on your CTA button has more chances of landing you better conversion rates than just a simple “Submit” button. Go with “Join us now” or “Register now”. Moreover, the color of your CTA button should attract the visitor’s attention instantly, choose a contrasting color that pops out on your page. The color red is known to attract the most conversions.
Avoid Captchas: This becomes an extra step for the visitor and is usually very annoying to them. Form builders that don’t use captchas have 16% more conversions than those who do. Use this data and remove that one extra step!
Contents Of Your Online Form
A form builder should know what questions to keep in the form and how to ask them. A good form will:
Have fewer questions. Do not bore them with too many questions; most visitors lose interest half-way. Removing even on input field from your form can increase your chances of getting more conversions by 29%. The optimum number of fields for an online form is five.
Keep some questions optional; this gives the visitor the freedom to choose if they would like to answer a question.
Don’t ask for phone numbers. Research shows that a 48% decrease in the conversion rates with forms that require phone numbers.
For long forms, and even for shorter ones, using multi-steps form is a great choice. Research shows that multi-step forms have an 86% chance of converting more than the regular classic ones. That is a huge number, use this data to your benefit!
Add clear and easy to understand instructions to minimize the chances of errors made by visitors. Help your visitors with pre-fill and auto-detect fields, and reduce the amount of effort they have to put in.
Provide reassurance to your consumer. 29% of the visitors abandon forms due to security concerns. Adding a reassuring message in front of the CTA button can make a big difference to your conversion rates.
Offer incentives. This is an effective way to ensure more conversion rates. Offer your visitors promotions, free subscription, and giveaways in exchange for sign-ups. Consumers love free stuff; after all who doesn’t?
Add success messages. In the end, add a personalized “Thank You” message with gifs or pictures to express gratitude. This leaves an impression and forms a better relationship with the consumer.
One Online Form Test At A Time
After you’ve learned how to design a better online form to attract more conversions, it’s very important to test your form. Testing and re-testing your online forms is the best possible way to achieve better conversion rates and eliminate any errors. Research shows that many online form builders do not conduct A/B testing and solely rely on guesses. This results in 75% of the visitors abandoning the form, and once the form is abandoned, only 33% of the visitors return to complete it. All of these are lost potential conversions!
Constant testing your online forms gives you a lot of room for improvement; form building is not a one-time process. You have to constantly alter and remake your form to see what sticks. A good form builder should always analyze the conversion rates to decide what works. Here’s how you can do that:
Use your Google Analytics account and set goals in it to track your form conversion.
Check the most clicked areas, scrolls, and movements through heatmaps to see how people are interacting with your form.
At the end of the day, it’s your landing page and your online form. Depending on what your page is about, it’s layout, and what the form is for, only you can make a well-informed decision about the tweaks and changes needed to increase conversions of your online form. Till then, happy form building!